At Hasselblad we have always taken pride in finding new ways to use existing technology to push the photographic envelope, or - when that doesn't work - creating technology that will. In recent years the changes that have taken place in the photographic world - and the challenges they have brought with them - have made this more necessary than ever before.
Advances in sensor size, pixel quality and color fidelity have brought great changes to digital photography, increasing quality dramatically. Unfortunately, the improved end quality of images has been much more apparent in 35mm DSLR cameras than in high-end digital cameras and camera backs. The reason behind this is simple. The interaction between components in a true DSLR camera enables all parameters to be optimized, resulting in a much higher level quality per pixel count. This "DSLR Advantage" has not transferred to high-end cameras. Until now.
The new Hasselblad H3D is not just the world's best DSLR camera - it is an entirely new kind of DSLR. A camera that combines the advanced digital communication and optimization of the best DSLRs with the quality and versatility of the Hasselblad system. A camera whose time has come.
The H3D combines the experience and digital advances gained with the H1D and H2D with an unprecedented level of flexibility and quality, previously unseen in DSLRs. It represents the combination of decades of photographic expertise and a keen understanding of the digital experience. The result is not just another step in the evolution of a camera system. It is an evolutionary leap. You could say that the H3D is the camera we've been waiting over fifty years to produce.
Simply put, the H3D is the world's most advanced DSLR camera system. Which shouldn't come as such a surprise. We've been making the world's best cameras for quite some time. And we are still motivated by the same passion for photography that inspired Victor Hasselblad to invent the classic V system cameras. The Hasselblad tradition has always been one of innovation, of advances, and of unflagging dedication to quality. Hasselblad has never settled for "good enough". And we don't think photographers should have to do so either.
That's why we made the H3D.